It's All About The Formula
In our industry, the choice of ingredients has a huge impact. They are the heart and soul of our products and the raw material for everything we do.
The body care industry has developed an impressive arsenal of « miracle » ingredients; while hugely cost-effective, they are often obtained through processes that raise considerable (if not severe) concern for the environment and human health.
To this effect, we make a stand to use only ingredients of natural origin, produced with minimal ecological impact.
In other words, we stand clear of an ingredient meeting one of the following criteria: obtained from a non-sustainable source, generated from a process involving toxic compounds, presenting a risk of bioaccumulation or eco-toxicity.
On The Road
Using PlanetAir's carefully and independently audited selection, we purchase certified Gold Standard offset credits twice the equivalent of our CO2 emissions from all our commercial trips, including casual visits to local GROOM dealers.
We are also participating in a reforestation project in Quebec, meaning tangible impact close to our home through these contributions. Therefore, we can claim that all the miles GROOM staff travels on duty are carbon-negative.
But our products also get driven around! And we are tackling their carbon footprint as well.
Directly embedded in our online store is an app that assesses and immediately offsets the carbon footprint of our shipping. All proceeds go to Pachama, which keeps a portfolio of many different environmental projects worldwide focused on reforestation and biodiversity protection.
To learn more about Pachama, take a look at their website.
Going Plastic Negative
Plastic is hard to avoid material in our industry, especially shower products.
Although plastic itself is not the enemy, managing plastic waste is significant.
Therefore, we decided to tackle it head-on by getting the Plastic Negative certification granted by rePurpose Global. This certification allows us to proudly guarantee that TWICE of our plastic footprint is offset in plastic pollution management projects.
This partnership also allows us to fund waste management infrastructures and new recycling technologies and offer marginalized workers better conditions. Ultimately, this reduces the amount of plastic waste sent to landfills or, worse, being flushed into the ocean.
More details about it are here.
Find out about rePurpose Global’s mission here.
Recycled and Recycling
On top of offsetting our carbon emissions and our plastic use, we also want to make better choices regarding the materials used in our packaging, which means selecting recycled or up-cycled options whenever possible. For example, the tubes for packaging our shaving products are made using 50% ocean-bound plastic, directly reducing the environmental pollution.
Of course, these new tubes are fully recyclable as well.
The same goes for our shipping material, either recyclable or compostable, making it easier for you to dispose of at home.
Making GROOM an eco-friendly company is part of our core values. This is why we support initiatives for a cleaner planet and will continue to do so at every new step we reach.
Small-scale actions leading to significant changes… that’s where we are going.
Are you joining us?
