ABOUT

COMMITMENT

At GROOM we are committed to making our decisions by keeping in sight their environmental impact. This shows through our choice of ingredients and suppliers, and globally in our long-term goals.

INGREDIENTS

In our industry, the choice of ingredients has a huge impact. They are the heart and soul of our products and are carefully selected for optimal efficacy, as well as their environmental impact. Each ingredient we use comes from renewable sources and entails minimal ecological impact.

LOCAL AND ETHICAL SUPPLIES

At all times and whenever possible, we foster local suppliers for our raw material, containers, accessories and supplies. Since March 2021 our products are certified plastic negative by a third party organization.

LET'S NOT STOP HERE

We are constantly on the lookout for new ways to improve our eco-score. Our goal is for GROOM to be a company with a positive environmental impact, and we intend to implement new initiatives as we grow.

MISSION

In an industry where trends are replaced faster than they are made, our commitment is to meet the growing demand for products of superior quality and ethical origin.

Since 2013, we have been dedicated to developing our signature formulas using carefully selected, eco-friendly, natural ingredients. Our inspiration stems from the rich tradition of men’s grooming, nourished by scientific innovation in body care.

We take pride in manufacturing our products in-house at our Montreal workshop, with thorough attention to detail. This is why we are confident in guaranteeing the exceptional efficacy of all our products.

At GROOM, we believe authenticity and simplicity are the best expressions of elegance.
HUMBLY WORKING FOR YOUR WELL-BEING

INSPIRATION

To embody the services provided by our products, we chose the emblem of a lobby boy (called "groom" in French), who was the concierge-in-training in luxury hotels of bygone days.

Wearing his traditional suit and hat, he was at your service from the moment you checked into the hotel. He was the extension of the concierge’s hand, making sure you were always content. His devotion and vigilance made sure you remained comfortable at all times. He was constantly and humbly working for your well-being.

For us, the "groom" evokes the sense of elegance from a famed era in men’s fashion. At GROOM, he represents the services our products perform for you daily.

NATURAL. ETHICAL. OUTSTANDING.

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